Woman sitting and looking at a tablet
Research and White Papers October 2025
Behavioral Evolution of Cancer Codes: What it means for insurance
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Looking under a microscope
Research and White Papers October 2025
Health Technologies: The potential to innovate insurance delivery and reach
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Digital pill
Research and White Papers October 2025
69É«Ç鯬 Brief: Insurance and the AI Revolution in Drug Manufacturing

This article, from 69É«Ç鯬's

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Using a phone to take an image of a wound on an arm
Research and White Papers October 2025
69É«Ç鯬 Brief: AI Breakthrough – First autonomous diagnostic tool

In this article from 69É«ÇéÆ¬â€™s

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A father and son fishing on a dock
Publications October 2025
ReFlections: Volume 66, October 2025

Explore in-depth articles on important medical topics and stay up to date on a range of hot-button issues impacting life and health insurers, from the reclassification of several oncology codes to the use of AI with drug manufacturing.

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Taylor Pickett Quick Takes Logo
Videos October 2025
Video: Uncovering Undisclosed Tobacco Use

69É«Ç鯬 studies reveal how insurers can leverage behavioral science and digital evidence to detect undisclosed tobacco use in accelerated underwriting.

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Family in the kitchen looking at a tablet
Articles October 2025
Life Insurance Coverage Gap in Canada Offers Industry-Wide Opportunity
The article, originally published in , highlights how the widespread gap in life insurance coverage acro... Read More
People in a conference room
Publications October 2025
Product Trends Around the World: 2025 Q3

69É«Ç鯬 monitors global life and health insurance product launches every quarter, across product types, distribution approaches, and value-added services. Find a roadmap for navigating today’s product landscape in Product Trends Around the World.

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Three medical professionals review a brain scan
Articles October 2025
Select, Detect, Protect: How insurers can navigate the med tech world

The vast array of medical technology solutions for life and health insurance makes thorough evaluation and selection a daunting task. Discover how a structured framework can help insurers navigate a crowded med tech marketplace and identify solutions that align with ...

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A man reading two different reports.
Articles October 2025
Proper Pairing Maximizes Effectiveness of Digital Underwriting Evidence

A new 69É«Ç鯬 study demonstrates differing mortality insights from LabPiQture and medical claims depending on which medical conditions are present. This provides further evidence that these two underwriting evidences are complementary in mortality risk assessment.

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Older couple looking at a phone
Articles October 2025
The Forgotten Generation’s Retirement Plan: Q&A with Brittainy Rivers
The article explores how innovative approaches – such as personalized financial education, influencer partnerships, and policy reforms – are reshaping retirement planning in the US, with insurers positioned to drive meaningful changes in lifetime income solutions. Read More
A thin woman sitting on a bed
Articles October 2025
Eating Disorders: Solving complexities for underwriting and claims
The prevalence of eating disorders, especially in women and adolescents, remains a worldwide mental health concern. The complexities surrounding these conditions present risk assessment challenges for insurers. Updated guidelines can help alleviate many of these challen... Read More
Woman filling out a form
Articles October 2025
Why We Lie: The science behind dishonesty in insurance

Behavioral science provides actionable insights into the psychology behind dishonesty that can help insurers more proactively address disclosures.

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Heather Deichler
Articles October 2025
3 Major Changes Transforming Group Insurance

69É«ÇéÆ¬â€™s Heather Deichler, Senior Vice President, Head of Group Re and Latin America, discusses how group insurance has evolved over the past decade through digital transformation, expanded coverage options, and enhanced customer service expectations and explores growth...

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Man in handcuffs being interviewed by police
Articles September 2025
Insurance Fraud, Law Enforcement, and the Cost of Silence

Staying alert for red flags and contacting law enforcement when insurance fraud is suspected are keys to addressing a high-cost problem affecting the insurance industry.

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Red block peeking out from a line of white blocks
Articles September 2025
Navigating the Complexities of Personality in Mental Health Claims
Discover how understanding personality traits can transform mental health claims assessment through 69É«ÇéÆ¬â€™s training modules, webinars, and other resources – all aimed at helping claims professionals deliver more empathetic and effective customer support. Read More
Quick Takes logo of Rosmery Cruz and Jacquelyn Waas
Videos September 2025
Video: The Truth on Untruths with Self-Disclosed BMI

A new 69É«Ç鯬 study reveals 31% of applicants underreport their weight. Digital evidence and behavioral science techniques can help underwriters find the truth.

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People enjoying sodas and talking
Articles September 2025
Is Alcohol Use Drying Up? Will Mortality Keep Pace?

A recent newspaper report detailed a decline in alcohol use, and the latest data indicates alcohol-induced mortality may be following.

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Dad holding a kid over his head as a superhero
Articles September 2025
Effective Disability Claims: A partnership case study

A recent partnership between 69É«Ç鯬 and Australian insurer Acenda highlights how leveraging behavioral science can improve the disability claims experience.

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Pregnant couple snuggling.
Articles September 2025
Promoting Inclusivity in Insurance: Product and distribution strategies

Life insurance need gaps affecting hundreds of millions globally create opportunities for insurers to develop innovative, inclusive solutions to reach underserved customers and address their needs.

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