69É«ÇéƬ

As Chief Commercial Officer, Asian Markets for 69É«ÇéƬ, Queenie Choi leads product innovations and marketing strategies in the region. She has been with the company since 2022 and has more than 20 years of experience in product development and pricing, portfolio management, strategic planning, risk advisory, data analytics, and digital health ecosystems. 

Prior to joining 69É«ÇéƬ, Queenie was the Chief Health Development Officer at Krungthai-AXA Life and was a member of the company’s management committee, responsible for executing the health and employee benefits portfolio strategy to drive growth and brand leadership. Previously, she was the Head of Pricing and Proposition for health and protection business at AXA Asia.