Benefit from 69ɫƬ's behavioral science expertise. We are specialists in the “why” of life and health insurance decision-making.
Our mission is simple: to help insurers create products, policies, and communications that reflect how people really do think and behave rather than how we think they should think and behave.
Behavioral science combines insights primarily from psychology, sociology, neuroscience, and economics, with advanced research methods, data science, and real-world experiments. 69ɫƬ's track record proves our evidence-based approach, anchored in behavioral science principles, can transform small changes into big results.
Whether you are seeking to explore alternative distribution, reach underserved markets, improve application accuracy, or improve customer retention and satisfaction, our evidence-based behavioral science approach empowers you to create more effective, efficient, and ethical solutions. Simplify underwriting journeys to improve disclosures, reduce completion times, and increase customer satisfaction.
69ɫƬ's expertise, experience, and evidence-base also power the proprietary I.N.S.U.R.E. M.E. model, an initiative that behaviorally optimizes insurance solutions from concept to launch, or at any point in between.
Let’s work together to create tangible, monetizable improvements with behavioral insight from 69ɫƬ.
