How will medical innovations impact juvenile insurance products?
As pioneering medical breakthroughs unlock new treatment frontiers for juvenile critical illnesses, insurers must adapt product designs to provide adequate financial protection and meet the evolving needs of families facing these pioneering therapies. Such challenges are not unique to the Chinese market.
Some insurers have responded to these growing needs for coverage, for example, incorporating proton heavy ion therapy and CAR-T for pediatric cancer into commercial medical insurance. Other insurers have partnered with organizations that can provide genetic testing for cancer to provide services after a cancer diagnosis. Some rare diseases have been included in the coverage of children's critical disease insurance, breaking through the exclusion limit for congenital diseases. This benefit is typically applied by removing "congenital" exclusions and adding language such as: “Our liability for this disease is not limited by the exclusion of 'hereditary diseases, congenital malformations, deformations or chromosomal abnormalities.’”
Other approaches are detailed below.
High-coverage demand
Innovative treatments for juvenile critical illnesses are often costly, far exceeding the affordability of average families. Therefore, juvenile disease insurance requires high coverage amounts. One product strategy in the market is to raise the benefits for specific diseases by providing an additional 100% sum assured for high-cost diseases, such as leukemia and some rare diseases. The incidence of these diseases is relatively low and has little impact on the overall product price.
The earlier insurance is secured, the better
Diagnoses for congenital diseases are being made earlier, including through prenatal tests, genetic testing, and newborn screening. Early insurance enrollment is crucial for providing timely protection for children. Recently, some insurance companies in Hong Kong have introduced prenatal insurance policies and extended adult underwriting benefits to minors, suggesting areas for insurers to invest in to gain a competitive edge.
Comprehensive cancer treatment coverage
Juvenile insurance products in South Korea include extensive coverage for cancer diagnosis, genetic testing, surgery, and innovative therapies, providing a full treatment pathway. Advanced treatments for adult cancers, such as proton/carbon ion therapy and CAR-T, are also applicable to common pediatric cancers, presenting opportunities for product enhancement and diversification.
Enhancing cost-effectiveness for rare diseases
Many critical illness insurance products offer 200% coverage for rare pediatric diseases, boosting the product's leverage and cost-effectiveness by strengthening rare disease coverage.
Conclusion
As groundbreaking medical innovations continue to push the boundaries in treating juvenile cancers and rare diseases, it is imperative that insurance products evolve in lockstep to provide comprehensive coverage aligning with these advancements and their immense financial burden on families. By prioritizing high coverage amounts, early enrollment opportunities, robust cancer treatment pathways, and enhanced cost-effectiveness for rare disease therapies, insurers can better support families navigating these extraordinary medical journeys.