Leveraging Data for Growth

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Articles
August 2016

Leveraging Data for Growth

Andy Hui

In Brief

Bancassurance growth in Asia has been surging over the past few years, strongly boosted by the main sizable bancassurance deals signed - several of which have valuations in the billions.

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The conventional wisdom about protection cover – that it is sold, not bought – is generally reversed when customers experience life cycle events such as marriage/divorce, retirement planning and caring for family elders. For today’s Asian bancassurers, providing more market-customised protection triggered by lifecycle events via sophisticated database mining technologies such as predictive modelling will be key to leveraging these events.

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Meet the Authors & Experts

Author

Andy Hui

Chief Executive, 69ɫ��Ƭ International Reinsurance Company dac

References

Reprinted with permission of The Asia Insurance Review (AIR)
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