The insurance industry saw a surge of innovation in 2023, with new products emerging to cater to specific age groups, life experiences, and family structures.
New developments emerged across the global annuities, employee benefits, health insurance, and life insurance markets, among others. Join us as we explore the highlights below:
Annuities
Annuities provide an effective way to use one鈥檚 retirement savings to generate lots of steady cash flow that is guaranteed for life. Annuity sales seem to be climbing in the U.S., due to the recent higher interest rates. If rates continue to rise, we may see changes to maximum valuation rates, maximum standard nonforfeiture law rates, and minimum 7702 tax rates in 2025/26. Companies may have to decide how to manage portfolio rates dragged down by a history of low-yielding assets with new money strategies.
In Canada, annuities can top up other sources of guaranteed income, such as payouts from the Canada Pension Plan and Old Age Security. A recent Ipsos study found that many people don鈥檛 have plans to use a guaranteed income retirement product to ensure their lifetime financial security. In 2023, Manulife made its comeback to the guaranteed retirement income space after exiting in 2018. They reintroduced Manulife annuities 鈥 including term and life annuity solutions 鈥 through independent advisors. The Manulife Annuities suite offers single-life, joint and survivor, and term-certain options to address Canadians鈥 growing need for retirement income solutions. Another Canadian insurer, Desjardins, expanded its selection of responsible annuity products to include an advanced life deferred annuity (ALDA) through a financial security advisor.
Group Insurance
Employers continued to review and expand employee benefits, and employee benefit platforms can now help employees choose benefits relevant to their lifestyles. Some of these platforms offer highly tailored approaches. Insurers have linked up with employee benefit platforms such as Nayya, a leading digital platform provider of benefits decision support and engagement, giving employees the flexibility to mix and match options.
The range of employee benefits offered is continually evolving and now includes nutritional services, dental plans, vision, supplemental health plans, physiotherapy, and chronic disease management. The standard or basic package of employee benefits includes a second medical opinion, gym membership, telemedicine options, and mental health support. Insurers have partnered with programs such as Vitality that offer reward-based programs. Members can earn back their grocery, pharmacy, and fuel spend in Discovery Miles. YuLife is an app in the U.K. that equips employees with an engagement program incentivizing wellbeing initiatives and rewarding 鈥渉ealthy living.鈥 The YuLife app tracks and rewards users for participating in everyday activities, such as walking and meditation. These metrics are used to calculate the YuScore, which helps YuLife customer companies gain health and wellbeing insights into their risk profiles based on employee engagement in healthy activities.
Health Insurance
Insurers no longer offer health insurance plans restricted to one-size-fits-all. We are seeing more flexible health insurance plans that cater to specific age groups, or specific life experiences.
Health insurance plans catering to specific age groups include Milele Junior, a package designed specifically for children aged between 37 weeks and 18 years. The comprehensive health plan covers vaccinations; pre-existing, chronic, and congenital illnesses; and inpatient, outpatient, and dental care.
At the other end of the age spectrum, Cigna Healthcare plan for Seniors is a new, customized health benefits plan aimed at supporting the health and vitality of people aged 60 and older. The key benefits include mental health support, lifestyle support, and full cancer care support. The mental health support includes up to 20 face-to-face counseling sessions and access to mindfulness coaches and Cognitive Behavioral Therapy (CBT) psychologists. In Canada, Desjardins has launched the product Family Focus, offering access to prenatal genetic screening specialist Prenato鈥檚 support services, including access to screening tests and an educational platform. The online prenatal courses are available in English and French, together with personalized coaching and genetic counseling services.