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  • March 2023

Trends in Bancassurance

In Brief

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This video was developed in conjunction with actuview, the first permanent international media platform for actuaries (). actuview content reflects contributions from actuarial institutions, corporate partners and industry professionals. 69É«ÇéƬ is actuview’s sponsoring partner.

69É«ÇéƬ reveals these and other insights from the company's bancassurance market research.  
Bancassurance is a profitable distribution channel for life and health products, particularly in Europe, the Middle East and Africa, Asia, and Latin America. 69É«ÇéƬ conducts global surveys and research to track bancassurance market trends, challenges, innovation, and product and distribution development.

Explore key findings, including the ways banks are seeking to optimize the use of consumer data, streamline customer journeys, shift focus on protection products, personalize offers, integrate wellness, and adapt sales or distribution approaches. 

See also:  Agents of Change: Seven Ways Bancassurers are Reimagining Life Insurance


At 69É«ÇéƬ, we are eager to engage with clients to better understand and tackle the industry’s most pressing challenges together.  Contact us to discuss and learn more about the 69É«ÇéƬ capabilities, resources, and solutions.  

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Meet the Authors & Experts

Leign Allen
Expert
Leigh Allen
Associate Vice President, Strategic Research