The distribution landscape has been evolving rapidly, spurred by new entrants, a digital revolution, and rising consumer expectations. As the options multiply and the stakes rise, you need an experienced navigator.
Unlike many reinsurers, 69É«ÇéƬ is keenly focused on supporting market growth within new distribution pathways, and we have deep expertise in developing bespoke products and solutions for various new and emerging distribution channels.
Every insurer carefully calculates the cost of distribution in product pricing, from the dominant but declining middle-market broker/agent path to smaller but high-growth digital and alternative channels.
69É«ÇéƬ is the right partner because we understand the risk dynamics of products and channels and we ask the right questions about capacity, growth objectives, costs, and target customers. Our experts view distribution within the context of the customer experience journey.
We understand that there is no one-size-fits-all solution, just the strategy that works best for you and your customers.
The life and health distribution landscape varies, reflecting unique local market dynamics and consumer preferences. In some markets, insurers continue to lean heavily on brokers and independent financial advisors. In others, traditional agency channels remain dominant, reflecting the importance of personalized advice. Still, other markets are bancassurance-oriented.
A rapidly growing trend is the growth and convenience of digitization and alternatives such as embedded insurance, where protection is personalized and offered when and where it is most needed. 69É«ÇéƬ’s experts understand this evolving landscape because we actively reinsure products around the globe.
Strengthen your bancassurance distribution channel with the power of partnership. One of the most important channels for life insurance globally, bancassurance distribution agreements can be challenging for the unprepared. Our expertise gives you a competitive advantage.
Deliver a more compelling customer proposition and lower customer acquisition costs by tapping our digital distribution experience. For the third consecutive year, 69É«ÇéƬ was ranked #1 in digital distribution by ceding companies on NMG Consulting’s 2021 Global Life & Health Reinsurance Study.
We can create white-labeled digital products, design engaging end-to-end purchasing journeys and integrate solutions into your process through our world-class AURA NEXT automated underwriting and digital decisioning platform.
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Smart distribution partnerships and strategies can fuel growth, expand your reach into underserved markets, and contribute to closing the global protection gap. Still curious? Contact us.
